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Empowering children through science-backed play

A healthier start without mealtime struggles; with the Easy Eater plate&dice-set

The dice is made from ecological PEFC-certified wood, grown in Germany.

The dinner plate is made from bio-based materials.

Manufactured in Germany, in a CO2-neutral certified facility.

Our vision for healthier and happier families
We envision a world where every child develops healthy eating habits in a relaxed and joyful way.
Why this matters
Harvard Health Publishing: Study gives insight — and advice — on picky eating in children
Parents’ Daily Challenge

Each year, 9 million children are born in Western countries, with 40–50% of parents struggling daily to get them to eat vegetables and try new food items.

Bigger Health Problem
Unbalanced childhood diets often cause early health issues like obesity, deficiencies, and poor long-term habits, impacting lifelong well-being and healthcare.
Easy Eater
Why they struggle
The color doesn‘t appeal to them
The texture feels strange
They don't like the bitter/sour taste
Our Mission

How we make change happen

Easy Eater addresses these challenges using scientifically validated methods from Gamification and Self-Determination Theory. Our solution helps children eat what's on their dinner plate. Willingly, independently, and joyfully.
ScienceDirect publishing: Can games change children’s eating behaviour? A review of gamification and serious games.
Proof it works

A study conducted by dr. ir. Victoire de Wild from Groente & Meer, in collaboration with a MSc student from the Master program Nutrition & Health, indicates that Easy eater effectively facilitates independent eating through playful autonomy.

Market validated

Since 2022, over 180,000 EasyEater sets have been sold across Europe through large-scale retail promotions. The concept has proven strong consumer appeal and scalability.

Launching 2.0

In Fall 2025, Easy Eater 2.0 will launch, focusing even more on encouraging healthy family eating habits. The new version will place greater emphasis on child behavior.

Social Proof
What customers say
review
4 months ago
Mealtimes have become much more enjoyable because we have fun interaction with our daughter.
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4 months ago
My child goes to get the plate on their own, sets the table, and willingly sits down to eat.
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Review
5 months ago
My son enjoys the Easy Eater as it is a fun game that gets him to try new food.
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Review
5 months ago
It is decreased our worry and stress about him eating all of his dinner especially his vegetables. It is definitely a staple item we will...
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Review
5 months ago
You have to stick with it. After the first week, I had actually given up because I thought it wasn’t working. But suddenly, he started...
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Review
6 months ago
My daughter loved the plate—she uses it at every meal, it’s her favorite. She even reminds us herself to play with the die and hands it...
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Review
6 months ago
It makes mealtime fun and helps increase how much my son eats.
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Review
5 months ago
Display has made dinner time significantly easier. Our son is excited to use it every single night even though we only use it three or four...
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Good eating made easy
How rolling the dice makes dinner nice.
1
By appealing to their playful nature, the child learns how to eat various food items. The child rolls the dice, the icon indicates from which segment of the plate to take the next bite.
2
It gives the child a sense of self-control. Because the game is easy to understand, they will adopt healthy eating habits with low effort (usually after 10-15 meals)
3
Parents can establish a better and more positive connection with their toddlers.
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Join the Conversation
We’d love to hear from you!

Whether you're a parent curious about Easy Eater 2.0 or a stakeholder interested in partnering, collaborating or learning more - reach out to us today.

Please complete your contact details or send us an E-mail to team@easy-eater.com

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